Service Marketing Assignment Example | Topics and Well Written Essays - 2000 words

Service Marketing - Assignment ExampleHowever, People now are more selective, alert, enlightened and powerful. Traditional concept of shopping has been changed, and now conventional shops and outlets are at the verge of extinction. This makes marketers to put their effort to categorize consumers match to their response toward the unfamiliar products/services. Marketing has been often misunderstood by many managers as investing huge amounts in advertising and sales. Innovations and technological advancements have do service/product marketing highly complex and competitive. This paper will discuss some essential marketing objectives, effective method of market research, and appropriate implementation strategies etc. with relevant examples and reasons.A consumer in his daily life confronts with hundreds of new products and service offers. The age of cutthroat competition is compelling marketers to innovate techniques to aid their products and services. Consumer behavior is a highl y important factor in marketing operations. Each purchaser is unique and his needs also might vary from others. The new concept consumer is the king has great importance in todays marketing scenario. Customer acquisition and retention has become too difficult for organizations. It happens because of two reasons competition is at its peak and customers are highly informed. Hence market research and further planning has great significance in todays business field. Theoretical aspects of advertisements have long term effect on certain segments of people. However, investing huge amounts in advertising and sales can not be justified as marketing.1. The initial objective of marketing is to increase product awareness among the customers. Company should have a clear and measurable outline to assess the results of its functions. As mentioned earlier, customers have become selective more than ever before. Hence, product awareness and incessant persuasion are essential