Lifestyle Disease Free Essays

Definition of Lifestyle disease Lifestyle disease: A disease associated with the way a person or group of people lives. Lifestyle diseases include atherosclerosis, heart disease, and stroke; obesity and type 2 diabetes; and diseases associated with smoking and alcohol and drug abuse. Regular physical activity helps prevent obesity, heart disease, hypertension, diabetes, colon cancer, and premature mortality. We will write a custom essay sample on Lifestyle Disease or any similar topic only for you Order Now ‘Lifestyle diseases’ such as heart disease, some cancers and diabetes, which are no longer a problem just in wealthy nations. Globally 14. 2 million people between the ages of 30-69 years die prematurely each year from these diseases. These diseases have emerged as bigger killers than infectious or heridetary ones. Risk factors for these diseases include tobacco use, unhealthy diets and physical inactivity. Today we will take look at the most common lifestyle diseases that you need to take care. Some of the diseases which occur are due to the wrong lifestyle. They are mainly due to the drugs, tobacco smoking and chewing, alcohol consumption, lack of physical activities, heavy junk food, over tension, no social life, lot of traveling, no specific eating habits and changes in eating hours, etc. It was observed that in many European countries in second half of the 20th century, people changed their food habits. They started consuming more and more meat, diary products, Alcoholic beverages; they had reduced the consumption of bread, potatoes, rice, and maize flour. This reduced the intake of essential nutrients which were beneficial for the body at the same time they reduced doing physical exercises. This created an increase in ‘Cancer’ percentage amongst the masses. Due to large consumption of junk food and doing less exercises many started suffering from various heart aliments. Some of the common disorders and diseases amongst the masses due to wrong lifestyle are:- 1) Alzheimer’s 2) Asthma 3) Cancer 4) Type 2 diabetes 5) Heart disease 6) Chronic renal failure 7) Depression 8) Obesity Lifestyle diseases are known as silent killers. Due to industrialization there was advancement in the life of the people according to that lifestyles changed, they started consuming junk food and did a very little physical activity. In the long run it started creating problems. Prior to 1940’s the main causes of deaths were Malaria, typhoid but after that due to changes in lifestyle more and more deaths occurred due to the Cancer, Heart attacks, Diabetes. Can we prevent these diseases? Yes, we can prevent those diseases by changing our lifestyle. Following are the some important steps which can counter-attack the ill-effects of our wrong lifestyle: 1) Performing regular exercises. 2) Balance diet. 3) Reduction in unnecessary food consumption. 4) Avoiding junk food. 5) Proper eating times and habits. 6) Regularly doing yoga to refresh your mind and body. 7) Doing Meditation. 8) Sharing your thoughts with your friends Summary Wrong eating habits, less exercises, junk food are the main causes behind the deadly lifestyle diseases. More and more deaths are occurring due to this. Let’s change this and enjoy a healthy life. How to cite Lifestyle Disease, Essay examples

Methods Of Avoiding Conflicts Samples †MyAssignmenthelp.com

Question: Discuss about the Methods Of Avoiding Conflicts. Answer: Conflict Avoidance Techniques Conflicts are common problems that occur frequently in homes, workplaces or in places where more than one person put up[1]. There are several ways of avoiding conflicts. Some of these methods include; Avoidance through aggression Aggression is one way of intimidating other people to try to keep them away from taking part in a conflict. Although this method can be considered to hike the intensity of conflict, it is used by many people as a defense mechanism and to bar people from involving in actions that may hamper conflicts[2]. In this way, people tend to take the keen interest in the outcome of the conflict and its impacts. Studies have shown that once the conflict has been initiated, participants can withdraw from the fact that those watching or those in authority would introduce the act of being aggressive to try to quench the intensity of the conflict[3]. Passive Avoidance Technique This is another common technique that can be used by many people to deal with conflicts. Passivity can be practiced when one decides to stay away, refuses or withdraws from a conflict situation. So that he or she does not participate in the conflict area by acting passively to the provocative information or occurrence. Other ways that one can act passively about a conflict is through deciding to keep quiet or disappear from the area where the conflict has occurred. Passive Aggressive Avoidance This type of technique tries to explain that other people would be good at making provocative remarks meant to charge people to react and hence result in conflict[4]. These kinds of people may use a tactic to create a mess and leave others to participate in a conflict that was created by them. In doing this, the person would be able to dissociate himself from the kind of conflict already created and allow others to solve the conflict[5]. The technique tries to liberate the initiator of the conflict from the problem but it makes it hard to manage the conflict thereafter. Hopeless Avoidance Technique This is an interesting and easier method of avoiding a conflict. It takes place when an individual decides to look at the conflict scenario as one that cannot be dealt with either through negotiation or other means[6]. Hopeless indicates that the person who initiated the conflict feels he is incapable of dealing with the conflict and reaching a mutual understanding to resolve the dispute. Many people use this method as the easiest method to deal with conflicts although it seems to be an improper method. Avoidance through denial This is the easiest and primitive method that is prevalently practiced by many people. It takes place when a person refuses to accept that the conflict exists with the hopes that someday, a reality will come to be known[7]. In some cases, the presence of the conflict is welcomed but none the less, there is an assumption that the effect of the conflict would be reduced. Bibliography Huang J, 'Unbundling Task Conflict And Relationship Conflict' (2010) 21 International Journal of ConflictManagement Speakman J and Ryals L, 'A Re?Evaluation Of Conflict Theory For The Management Of Multiple, Simultaneous Conflict Episodes' (2010) 21 International Journal of Conflict Management Parayitam S, Olson B and Bao Y, 'Task Conflict, Relationship Conflict And Agreement?Seeking Behavior In Chinese Top Management Teams' (2010) 21 International Journal ofConflict Management Radnitz S, 'Historical Narratives And Post-Conflict Reconciliation: An Experiment In Azerbaijan' [2015] Conflict Management and Peace Science Posthuma R, 'Conflict Management In Israel' (2013) 24 International Journal of Conflict Management Nan S, 'Consciousness In Culture-Based Conflict And Conflict Resolution' (2011) 28 Conflict Resolution Quarterly Tint B, 'History, Memory, And Conflict Resolution: Research And Application' (2010) 27 Conflict Resolution Quarterly Reilly D, 'Teaching Conflict Resolution: A Model For Student Research In Cyprus' (2013) 30 Conflict Resolution Quarterly

An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Essays

An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Essays An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Paper An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Paper An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Introduction The pace of change in the marketing communications industry has accelerated with the advent of the Internet and new media technologies. New technologies create new ways for marketers to reach consumers and are having an impact on the more traditional media, in terms of greater fragmentation of these media (Belch Belch). For the purpose of this report, the official website of Dove will be critically evaluated. With effective use of the response hierarchy models, an analysis will be conducted on how Dove is exploiting the Web for influencing consumers. The Role of Integrated Marketing Communications (IMC) â€Å"Marketing communications is a management process through which an organisation engages with its various audiences. Through understanding an audience’s communications environment, organisations seek to develop and present messages for their identified stakeholder groups, before evaluating and acting upon the responses. By conveying messages that are of significant value, audiences are encouraged to offer attitudinal and behavioural responses† (Fill 2005, pp. 7). It was during the 1980s that firms started moving towards IMC, which essentially acknowledges the added value of a comprehensive plan that strategically evaluates the roles of a variety of communications tools and effectively combines these tools to provide maximum impact of communications (Belch Belch, 2004). Traditionally there are five principal marketing communications tools which include advertising, sales promotion, personal selling, public relation and direct marketing. Purpose of the website The website of a company can be considered as a promotional event on its own. The web is a place for individuals to communicate with others, organisations and individual alike (Rowley, 2004). The primary purpose behind the Dove website is to act as a rich information source targeted at the consumer; essentially females of all age groups. Such websites are generally referred to as non-transactional brochure websites. The website aims to provide information about the Dove brand, Dove products, Real Beauty philosophy and tools to attract users and enabling them to interact with the company. Although Dove does not sell directly to the consumer, unlike Body Shop, the website is very customer-centric due to the nature of the creative communications strategy – ‘Real Beauty’. Communications Objectives The communication objectives can vary from creating and increasing brand awareness to changing perceptions about the philosophy of the company that would ultimately affect behaviour. Possible communications objectives may include education and information, branding and image building, affecting attitudes, and loyalty and reminding (Christopher et al, 1995). In the case of Dove, the umbrella communication objective is to provide information to effectively change the target consumer’s knowledge, perceptions and attitudes towards the brand, which would eventually change behaviour. The content of the website is focused on the objective of branding, via brand building activities with the use of the marketing communications tools. The communication objectives also include dissemination of information about new and existing products, and about the Real Beauty campaign and the various activities and promotions that are linked with it, which are strongly aimed on changing mindsets of the target audience. Also included in the objectives is creating relationships (Rowley, 2004) and attaining customer loyalty, through direct interaction with customers and finding ways of making the brand more meaningful to them. Evaluation of the Response Hierarchy Models Belch Belch (2004) believe that perhaps the most important aspect of developing successful marketing communications programmes involves a comprehension of the response process the receiver may go through and how the promotional efforts of the marketer influence responses of the target consumers. The three renowned models of the response process include the AIDA model (Christopher et al, 1995; Fill, 2005; Belch Belch, 2004), hierarchy of effects model and the information-processing model (Fill, 2005; Belch Belch, 2004; Huizingh et al, 2003). The stages in all three models are represented by the cognitive, affective and behavioural stage. The hierarchy of effects model is based on the assumption that a consumer passes through a sequence of steps, which include awareness, knowledge, liking, preference, conviction and purchase. While most of the steps in the information-processing model are similar to those of the hierarchy of effects model, a new step introduced is that of retention, which pertains to a customer retaining relevant information. The hierarchy of effects model is known to be effective in advertising (Belch Belch, 2004; Fill, 2005) and Huizingh et al (2003) has proven through experiments, the effectiveness of the model to websites as a marketing tool. Linking Marketing Communications Tools to Response Stages An analysis is undertaken below to identify the tools that appear to be the most effective at each stage of response. Advertising The core theme of the website is to inform the target audience about Dove’s philosophy of beauty, which is that, â€Å"beauty comes in different shapes, sizes and colours†. The philosophy is aimed at touching a nerve of females of all age groups and is in stark contrast with the popular culture which bombards us with unrealistic images of physical perfection (www. unilever. com). The brand pyramid exhibited below shows what Dove, as a brand, stands for at a glance. The website contains a section dedicated to Real Beauty which contains TV ads, inspirational articles, health and beauty articles, campaign promotions, awards, Ask the Expert feature and interactive beauty tools. There has been an argument over the effectiveness of ESPs (Emotional Selling Points) versus USPs (Unique Selling Points), wherein the former focuses on brand values based on emotion and imagery and the latter on a more functional, rational approach (Fill, 2005). Dove’s campaign clearly highlights the ESPs, as they stir a chord in the women’s heart, therefore creating both cognitive and affective responses. A slight area of concern about the Real Beauty Campaign is that while Ad Age (Neff, 2004) might consider the campaign as a step forward, with Dove’s sales increasing over the years, it is still to be seen how the campaign will be received over the long-term. Dove was initially launched with a unique functional benefit strengthened by support from dermatologists and formed a strong emotional link through its one-fourth moisturising cream. That struck a chord with women who liked Doves qualities of simplicity, gentleness and truthfulness, thereby creating a strong bond of trust. The Real Beauty campaign focuses on an important issue that women are facing worldwide but it may well be seen slightly disconnected with the brand’s history and prior positioning. Sales Promotion The sales promotions offered at the website include giving out free samples of Calming Night, Ultimate Clean, Good Stuff shampoo and Real Beauty T-shirts (on ? 15 purchases). All the free sampling is done for new products which are launched within their own interactive sections on the website. These sections assume the role of interactive advertisements on the net. The tool of sales promotion is therefore effectively being used on the website to induce trial of new products and can lead to covering all the stages in the hierarchy of effects model, starting from brand awareness (cognitive stage) to leading them to the behavioural stage (ordering free samples or purchasing Dove products worth ? 15). Direct Marketing The browser is enticed to join â€Å"YourDove† and register for Dove Dimension e-newsletter or magazine. â€Å"YourDove† entitles the user to previews of special offers and product innovations, articles from â€Å"Opera. om†, access to beauty editors and expert’s advice and provides tips to create their own personalised beauty care routines. Toll free contact numbers are available on the website for customer support and emergency calls. The website provides a link to enable the browser to give feedback to Dove and â€Å"Add Your Details† option. The direct marketing on the Dove website influence the browser at the cognitive and affective stages in the model. Public Relations One of the most crucial aspects in the success of the Real Beauty campaign has been the effective use of PR to affect the consumers at the cognitive and then the affective stage. The â€Å"Dove in the News† section contains a number of press releases that were published in various newspapers and magazines. The Power of Word of Mouth (WoM) All product detail pages have a link to enable the browser to send the page to a friend by email. A link for the campaign for Real Beauty website (www. campaignforrealbeauty. com) is available in the Real Beauty section, which takes the browser into a detailed version of the activities related to the campaign (advertisements, surveys, Self Esteem Fund, voting by browsers on their notions of their beauty, message board for females etc. . This provides the browsers with an online platform to engage in meaningful dialogues about the campaign by sharing their views and experiences, which results in an overwhelming experience for the browsers. This takes the concept of the effectiveness and power of WoM to a new level, thereby affecting the browser at a cognitive level and possibly at the affective level in case of the onl ine forum, if he/she happens to read some really heart-warming experiences. Other important elements of the website There is consistency and clarity in the flow of the website and the use of brand colours, language and design aspects give a very welcoming feel to the browser. One aspect of peculiar interest in the website is the â€Å"We’re listening† section wherein the browser can find the FAQ, store locator and contact us sections. The FAQ section contains information on Dove’s promotions and offers, the availability of coupons in newspapers and magazines and the plans of making these coupons available to Dove subscribers. If a consumer has to track an order that he places, the only way is via emailing Dove, as they do not email the consumers about how the item is being tracked, which is a weakness of the website. It is intriguing to note that information about product ingredients, product lifetime and information about some of the brand values is in the FAQ section. Facts like Dove is committed with a limited number of organisations in donating products for charity, the company’s ethical stance on animal testing and its stance on recycling and environment are only available in the FAQ section. Other information about Dove’s beauty philosophy including the Self Esteem Fund etc. is also found in the FAQ section. The problem here is that vital information about the brand is lying in a section, which is quite invisible to the browser. Notably this information can play a key role at the cognitive stage. Conclusion Recommendations It has been noted that the Internet is having a huge impact on the marketing communications programmes of companies. The hierarchy of effects model was used to analyse how Dove is exploiting the Web for influencing consumers. In this analysis of the website, it is concluded that the marketing communications tools of advertising, sales promotion public relations, direct marketing and word of mouth have been effectively used to influence the browser at the cognitive and affective stages of response. It is seen that the tools can influence the browser at more than one stage at a particular time. It appears that the tools of advertising, direct marketing, public relations and word of mouth, in case of Dove’s website, influence the browser at the cognitive and affective levels. Sales promotion, however, seemingly has an influence on the cognitive, affective and behavioural stages of response. The website overall is quite focused on the creative communication platform of Real beauty, which is integrated into many features of the website, which influences the browser strongly at the affective stage. The weaknesses of the website include the lack of visibility of brand values to the browser, so it is recommended that a separate section for brand values should be created. Also, some of the aspects of the website are not integrated well, especially those pertaining to sales promotions, for which the browser has to visit another linked website. If these features were better integrated into the website, it would create a more synergising and integrated experience for the browser. Lastly, while the Real Beauty campaign, which is at the heart of Dove’s marketing communications strategy, is creating waves in the media presently, not much can be said about the future of the campaign as it deviates ever so slightly from the previous positioning of the brand. Never the less, Dove appears to be a very caring and supportive brand. The website achieves the communications objectives satisfactorily and can therefore be deemed as successful. It influences the browser more at the cognitive and affective stages of response and lesser at the behavioural stage, which is acceptable due to the non-transactional nature of the website. Appendix Screenshot 1 Screenshot 2 Screenshot 3 Screenshot 4 Screenshot 5 Screenshot 6 Screenshot 7 List of References Kotler, P. (2003), Marketing Management, 11th ed. , Pearson Education, Inc. Baker, J. M. (1996), Marketing: A introductory text, 6th ed. , MacMillan Books, pp. 50-66, 342-412. Belch, E. G. Belch, A. M. (2004), Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th ed. , McGraw-Hill. Berger, E. I. , Cunningham H. P. Kozinets, V. R. (1999), Consumer persuasion through Cause-Related Advertising, Advances in Consumer Research, Volume 26, pp. 491-497. Berthon, P. , Pitt, L. Watson, T. R. (1996), Marketing communication and the World Wide Web, Business Horizons, pp. 24-32. Brin? ol, P. , Petty, E. R. Tormala, L. Z. (2004),Self-Validation of Cognitive Responses to Advertisements, Journal of Consumer Research, Inc. , Vol. 30, pp. 559-573. Cartwright, R. (2002), Mastering Marketing Management, Palgrave Master Series. Chang, Y. Thorson, E. (2004), Television and Web advertising synergies, Journal of Advertising, Vol. 33, No. 2, pp. 75-84. Christopher, M. McDonald, M. (1995), Marketing: An introductory text, MacMillan Press Ltd. , pp. 2 00-250. Elliott, R. (1998), A model of emotion-driven choice, Journal of Marketing Management, Vol. 14, pp. 95-108. Fill, C. 2005), Marketing Communications: Engagement, strategies and practice, 4th ed. , Prentice Hall Financial Times. Hansotia, J. B. Rukstales, B. (2002), Direct marketing for multi-channel retailers: Issues, challenges and solutions, Journal of Database Marketing, Vol. 9, No. 3, pp. 259–266. Huizingh, E. R. K. E. Hoekstra, C. J. (2003), Why do consumers like websites? , Journal of Targeting, Measurement and Analysis for Marketing, Vol. 11, No. 4, pp. 350–361. Katrandjiev, I. H. (2000), Some aspects of measuring Integrated Marketing Communications (IMC), Economics and Organisation, Vol. , No. 8, pp. 87-93. Kolesar, B. M. Galbraith, W. R. (2000), A services-marketing perspective on e-retailing: implications for e-retailers and directions for further research, Internet Research: Electronic Networking Applications and Policy, Vol. 10, No. 5, pp. 424-43 8. Lagrosen, S. (2005), Effects of the internet on the marketing communication of service companies, Journal of Services Marketing, Vol. 19, No. 2, pp. 63–69. Neff, J. (2004), A step forward: In Dove ads, normal is the new beautiful, Advertising Age, Crain Communications Inc. ampaignforrealbeauty. com/uploadedFiles/US/campaign_press/advertising_age_092704. pdf Priester, R. J. Petty, E. R. (2003), The influence of spokesperson trustworthiness on message elaboration, attitude strength, and advertising effectiveness, Journal of Consumer Psychology, Vol. 13, No. 4, pp. 408–421. Rossiter, R. J. Bellman, S. (2005), Marketing communications: Theory and applications, Pearson Prentice Hall, pp. 3-40. Rowley, J. (2004), Just another channel? Marketing communications in e-business, Marketing Intelligence Planning, Vol. 22 No. , pp. 24-41. Rowley, J. (2001), Remodelling marketing communications in an Internet environment, Internet Research: Electronic Networking Applications a nd Policy, Vol. 11, No. 3, pp. 203-21. Unilever website unilever. co. uk/ourbrands/casestudies/dove_casestudy. asp unilever. com/Images/2004%2018%20May%20Goldman%20Sachs%20Conference%20-%20Speech_tcm13-5247. pdf Wyer Jr. , S. R. (2005), Emergent moderators of affective response in consumer behaviour, Special session summary, Advances in Consumer Research, Vol. 32, pp. 38-41.

List of Organs Damaged by Smoking Expanded

List of Organs Damaged by Smoking Expanded Smoking causes diseases in nearly every organ of the body, according to a comprehensive report on smoking and health from the Department of Health and Human Services (HHS). Published 40 years after the surgeon generals first report on smoking which concluded that smoking was a definite cause of three serious diseases this newest report finds that cigarette smoking is conclusively linked to diseases such as leukemia, cataracts, pneumonia, and cancers of the cervix, kidney, pancreas, and stomach. Weve known for decades that smoking is bad for your health, but this report shows that its even worse than we knew, said U.S. Surgeon General Richard H. Carmona in a press release. The toxins from cigarette smoke go everywhere the blood flows. Im hoping this new information will help motivate people to quit smoking and convince young people not to start in the first place. According to the report, smoking kills an estimated 440,000 Americans each year. On average, men who smoke cut their lives short by 13.2 years, and female smokers lose 14.5 years. The economic toll exceeds $157 billion each year in the United States $75 billion in direct medical costs and $82 billion in lost productivity. We need to cut smoking in this country and around the world, HHS Secretary Tommy G. Thompson said. Smoking is the leading preventable cause of death and disease, costing us too many lives, too many dollars, and too many tears. If we are going to be serious about improving health and preventing disease we must continue to drive down tobacco use. And we must prevent our youth from taking up this dangerous habit. In 1964, the Surgeon Generals report announced medical research showing that smoking was a definite cause of cancers of the lung and larynx (voice box) in men and chronic bronchitis in both men and women. Later reports concluded that smoking causes a number of other diseases such as cancers of the bladder, esophagus, mouth, and throat; cardiovascular diseases; and reproductive effects. The report, The Health Consequences of Smoking: A Report of the Surgeon General, expands the list of illness and conditions linked to smoking. The new illnesses and diseases are cataracts, pneumonia, acute myeloid leukemia, abdominal aortic aneurysm, stomach cancer, pancreatic cancer, cervical cancer, kidney cancer and periodontitis. Statistics indicate that more than 12 million Americans have died from smoking since the 1964 report of the surgeon general, and another 25 million Americans alive today will most likely die of a smoking-related illness. The reports release comes in advance of World No Tobacco Day, an annual event on May 31 that focuses global attention on the health hazards of tobacco use. The goals of World No Tobacco Day are to raise awareness about the dangers of tobacco use, encourage people not to use tobacco, motivate users to quit and encourage countries to implement comprehensive tobacco control programs. Impacts of Smoking on Overall Health The report concludes that smoking reduces the overall health of smokers, contributing to such conditions as hip fractures, complications from diabetes, increased wound infections following surgery, and a wide range of reproductive complications. For every premature death caused each year by smoking, there are at least 20 smokers living with a serious smoking-related illness. Another major conclusion, consistent with recent findings of other scientific studies, is that smoking so-called low-tar or low-nicotine cigarettes does not offer any health benefit over smoking regular or full-flavor cigarettes. There is no safe cigarette, whether it is called light, ultra-light, or any other name, Dr. Carmona said. The science is clear: the only way to avoid the health hazards of smoking is to quit completely or to never start smoking. The report concludes that quitting smoking has immediate and long-term benefits, reducing risks for diseases caused by smoking and improving health in general. Within minutes and hours after smokers inhale that last cigarette, their bodies begin a series of changes that continue for years, Dr. Carmona said. Among these health improvements are a drop in heart rate, improved circulation, and reduced risk of heart attack, lung cancer, and stroke. By quitting smoking today a smoker can assure a healthier tomorrow. Dr. Carmona said it is never too late to stop smoking. Quitting smoking at age 65 or older reduces by nearly 50 percent a persons risk of dying of a smoking-related disease. Unexpected Organs Damaged by Smoking Aside from the major organs- heart, lungs, brain, stomach, etc.- cigarette smoking and excessive exposure to secondhand smoke can cause damage to some unexpected parts of the body, according to the National Heart, Lung, and Blood Institute (NHLBI). Ears: By reducing the flow of oxygen to the cochlea, a snail-shaped organ in the inner ear, smoking can damage the cochlea, resulting in mild to moderate hearing loss.   Eyes: Besides increasing the risk of blindness from cataracts, nicotine from cigarettes reduces the body’s ability to produce the chemical necessary for being able to see at night, especially dangerous when driving after dark. Mouth: Long known for causing disfiguring and potentially fatal oral cancers, cigarette smoke is now known to cause smokers to have more mouth sores, ulcers and gum diseases than non-smokers. In addition, smokers are more likely to have tooth decay and lose their teeth at a younger age. Skin and Face: By causing the skin to become dry and lose its elasticity, smoking can lead to stretch marks and wrinkles. By their early 30s, many regular smokers have already developed deep wrinkles around their mouth and eyes. According to the NHLBI, quitting smoking can protect the skin from premature aging.

The unitarist approach to management and organization suggests that Essay

The unitarist approach to management and organization suggests that trades unions are, in Kelly's (1998 2005) terms, 'manage - Essay Example This was necessary because good industrial relations were needed. As the big businesses required more labour force, conflicts between managers and workers as well as between the workers increased. According to Alan Fox (1985), three crucial frames were of use to solve management conflicts between workers and managers- pluralist, unitarist and radical. The unitarist approach believes in formation of an integrated and harmonious organization. It is seen as a happy family with one goal, viewing conflicts as failure. The pluralist approach incorporates stakeholders in an organization since they have different visions and interests, with a view that conflicts cannot not be avoided. Diversity in opinions lead to choices taken for the best system with focus on the profit delivered in business. According to Kelly’s (1988; 2005), the unitarist approach to management and organization suggests that trades unions are ‘managers of discontent’. The Effect of Unitary Management Most successful companies studied in human resource model have proved to be of non-union origin. These companies apply sophisticated Human Resources Management techniques that target individual employees (Fernie and Metcalf 2005). This complies with Alan Fox’s assumption for workers with common interests, as well as the managers and stakeholders. All parties do not belong to any union and humanistic approach to conflict resolution focuses on the individual. Frederick Winslaw Taylor instituted a new management philosophy of job specialization for his Bethlehem Steel Company in the 1890’s. According to the philosophy, incentives were introduced so that employees could be motivated. The incentives were given based on production achieved. This approach began the scientific management movement. It ensured that cooperation between workers was enhanced. This principle probably applied the basics of unitary approach since it focused on the common interest of employees, manager s and stakeholders. The outcome was great. There were positive changes in efficiency, production and company earnings that triggered redundancy since few workers were needed to achieve equal production. Redundancy meant low cost of production, low prices for commodities that would increase demand for products. Profit for the company would also increase. Taylor proved that with the increase in productivity and efficiency, more goods are produced at a lower cost of production and resources. According to the scientific management that used unitary basics, both parties gained. The company registered more profit from increased sales and revenue, as the purchasing power of the society increased. How to Eliminate the negative Impact of Conflict Conflict is a negative force which the unitary system believes that should be avoided. According to the Unitary approach, a unitary method of managing industrial relations will do away with the negative impacts of conflict. The bottom line issues in the causes of conflicts are the distribution of wealth and power. The employers’ interest in wages is completely different from those of the employees. Employees seek to minimize costs and will always seek to reduce the wages of employees. At the same time, the employers need the workers so that they can record profits. When managers misuse their powers by poor working environment, the workers retaliate. This retaliation causes conflicts in industrial relati

Free Market Economy Essay Example | Topics and Well Written Essays - 1250 words

Free Market Economy - Essay Example The fact that a free market economy operates automatically is one of its major advantages. Moreover, when firms, consumers and workers pursue their own self interest through buying and selling in competitive markets, it helps in minimizing the central economic problem of scarcity, by encouraging the efficient use of resources (Lipsey 2003). In an actual scenario, however, markets fail to achieve maximum efficiency in the allocation of scarce resources resulting in inequality and unfavorable externalities therefore governments feel it necessary to intervene thus, in practice, perfect free market economies do not exist. Even in countries like USA, Germany and France, which are considered to be practicing free market to a great extent, there are many areas that are in government’s control. For example, in USA, there are laws proposed to verify illegal trade practices. They also have a government department called the FDA (Food and Drug Administration) that ensures all consumer products that are taken in to the body are toxic free. There are number of reasons as to why a free market ascends level of inequality and inefficiency in the economy. Firstly, a perfectly performing price system, as the case in a free market, does not provide for the issue of an ethical income distribution. In such a system, the limited supplies of goods and services are rationed out to those who can afford it. In other words, the scarce resources are usually diverted to the production of luxuries for the rich before an adequate output of commodities for the poor is produced. In addition, essential goods and services that are socially desirable may not be produced in sufficient amount under the price system because they are not profit yielding. These goods and services include health, education, defence, lighting, etc. This is the reason why the state provides, in most countries, for what are considered to be basic needs. Furthermore, a free market economy fails to consider all the costs and benefits associated with the production and c onsumption of commodities. Since they are profit motivated, producers tend to ignore the costs they impose on society as a result of their activities (Begg 1997). In this kind of economy, there is limited competition between firms. A few giant firms may control an industry, in such a case consumer sovereignty is affected; the bargaining position of consumers is weakened considerably while the sellers position is enhances resulting in higher prices and restricted output. Lack of competition and high profits also tend to reduce the incentive for firms to be efficient and resourceful. Due to the imperfection in market mechanism, market economy tends to further increase the disparities between people, that is, those with power and property gain at the expense of those without it. It also, due to its self interested behavior, tends to encourage greed, materialism and the acquisition of power (Sloman 1997). In my opinion, an economy should use the market mechanism to some extent and allow a certain degree of government intervention. Such economies are called mixed economies and all real world economies are a mixture of the two systems. Such a system proves beneficial for all the parties as it gives everyone the freedom to choose and produce while maintaining equality in the economy. 2.1 According to demand and supply analysis, there is an inverse relationship between the price and quantity demanded for a product. When the price for a product is too high, the quantity demanded eventually falls. Likewise, when price is low, quantity demanded increases. The movement along the demand curve is

Do we need government If so, what should be its role Essay

Do we need government If so, what should be its role - Essay Example The most significant part of the economy stability is the Fiscal responsibility. Debts of the government can easily be an economy burden and make its foundations weak. Sound microeconomic policies improve the government credibility and strengthen the institutions of politics. Therefore, the government has a responsibility in stabilizing the economy. Government acts as policymakers in the role of gaining a stable economic environment for growth in economics. It defends and enforces property rights, maintain currency stability and give an oversight assurance to private citizens on accountability of their transaction partners. Therefore, it allows the participants in the market to start placing their resources again to work in most beneficial areas (Atkinson, 1997). The economy performs with a massive and increasing the amount of regulation. The appointed regulators introduce price controls mainly in most utilities like electricity, telecommunication and gas (Barr, 2004). Economists of free markets criticize the control scales in the economy saying that it forms unnecessary costs burdens for businesses. Therefore, regulation can impose new competition in the market. For example, attempt to impose competition for the British Telecom. President Barack Obama responsibility on Fiscal last February showed his understanding on the need of Fiscal discipline. The president’s proposed budget and Congress enactment of Reinvestment Act and the American recovery make the goal of a budget that is sustainable (Geoft, 2013). It also addresses long-termed nation’s fiscal priorities like liabilities entitlement, even vaguer. The government controls the country debt deficit to stabilize the economy. Large deficit can lead to instability of prices and inflation if it finances the deficit through printing money. Inflation is as a result of depreciation of the currency that makes goods from foreign countries more expensive. Hence, it results to